By: M4G Bureau
Last updated : June 26, 2023 4:38 pm
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
Aatika Ansari, Assistant General Manager – Media and Digital, Pernod Ricard India, has joined the esteemed jury panel for the Outdoor Advertising Awards (OAA) 2023.
A new age marketer, Aatika specialises in developing and implementing consumer-first strategies, driving efficiencies through marketing, media process transformation that strengthens brand play amongst younger consumers with a higher purchasing power.
Speaking on the impact of OAA in the Indian OOH space, Aatika commented “Outdoor Advertising Awards contest provides a huge platform to display not only works of excellence, but it is also a medium that can have a greater impact on measurement with the support of data and technology platforms.”
Over the years, Aatika has led marketing strategies for large brands across multiple product segments such as Diageo, Pantene, Volkswagen, and Skoda among others.
While talking about her expectations from this year’s contest, Aatika said “(I) to be positively surprised and pushed creatively.”
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