Jayen Mehta, Incharge MD, GCMMF (Amul) will be addressing OAC 2023 in Delhi

Amul has all along been one of the iconic brands straddled the Indian OOH canvas, featuring campaigns that often became the talking points in the realm of creativity and effective advertising. In more recent years, as Indian OOH entered a transformative phase with diverse formats being introduced, has this brand embraced the OOH / DOOH medium in greater ways. 

To speak about the brand’s perspective on OOH, Jayen Mehta, Incharge Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF, Amul) will be addressing the Outdoor Advertising Convention 2023 on the theme of ‘India's Largest FMCG Dairy Brand Built on OOH’. OAC 2023 will be organised at Mankeshaw Centre, Delhi this week on July 28-29.

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF, Amul) is India's largest food products marketing organisation with an annual brand sales turnover of Rs 72,000 crore. GCMMF (Amul) is a cooperative federation of 36 lakh milk producers of Gujarat organised under 18,600 village dairy cooperative societies and handling more than 10 billion litres of milk every year. It is Asia's largest dairy company and ranked 8th largest in the world. 

Jayen has been associated with Amul since last 32 years. He has rich experience in domestic and international marketing of Amul products having travelled widely across India and more than 50 countries around the world. He has a good understanding of brand building, product management, exports, advertising and media, corporate planning, sales and distribution, supply chain management and social media.

He is nominated as a member on the Standing Committee of Marketing of the International Dairy Federation (IDF). He is also a member of Confederation of Indian Industry (CII) committee on international trade policy. He has served as a member on the Global Dairy Trade (GDT) Events Oversight Board.