Media Planning & Buying
How Technology Can Transform Indian OOH: Open House at OAC 2016
During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India.

Members of all teams emphasized on the swift nature of technology, with the use of which one could expect faster solutions in outdoor advertising. Performance and client satisfaction in terms of monitoring work and service level assurances were also on the teams’ mind, which were directly linked with appropriate use of technology. Jhanvi from Priya Communications felt technology could make advertising more effective for media owners and advertisers as well as lower the cost of production. Sunil Maheshwari from MPCG explained that technology could enable brands to engage with customers at various locations which could in turn trigger experience, awareness and consumption, eventually leading to amplifying the brand.
Keep watching this space for more updates on Day 2 of OAC 2016.
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