Ecosys OOH styles it up for Myntra

Executed by Ecosys OOH, Myntra recently unleashed an out of home advertising blitzkrieg in top 6 cities featuring Bollywood actor Hrithik Roshan and Cricketing Superstar & fashion icon Viraat Kohli with the communication tagline ‘Tayyar Ho Jao’ for its upcoming’End of Reason Sale’. 

The communication pitch of’Tayyar ho jao’ stems from the desired action of ‘Be Prepared’ and has a deep fashion connect, meaning getting ready in everyday context.

Ecosys OOH took up onerous responsibility of developing a unique media plan based on sales data and consumer consumption patterns plotted on pincode based heat maps. Based on that, billboards in traffic  direction to ensure high presence on critical routes have been taken up. Frequency media like bus shelters ensured brand presence in main arterial routes of the city covering CBDs, shopping destinations thus giving full city coverage.

Commenting on the outcome of the campaign, Ankit Dhingra, Senior Brand Manager- Myntra, commented, “The guiding principle at Myntra is – If you truly desire something, you would do everything to get it. And that was the expectation from Ecosys OOH. We are glad that team not only eschewed that value but also went great lengths to live up to that expectation.

Sujit Banerjee, CEO Ecosys OOH said, “We are thrilled to be partnering Myntra. We always strive to be ahead of the curve and endeavour to give media planning solutions that challenge the existing rules of the game. We are a new age agency and only agency in the country to give ROI and interface digital to give brands immersive experiences.