Media Planning & Buying

Havas Media India registers 35% growth in 2014

The RECMA mid-year 2014 Qualitative Evaluation reported that Havas Media India is growing at 35 per cent, much higher than the industry average.

Published

January 21, 2015

Bhawana Anand

Havas Media Group India announced that it posted a great performance in the year 2014. The agency shared that it has won the new business of over INR 200 crore, which included the integrated business wins of high profile clients like Emirates, Yepme, MTS (re-win), LIC, BBC, Borosil, Assetz Property Group, OCM India, World Kabaddi League and Hi Care among others. The RECMA mid-year 2014 Qualitative Evaluation reported that Havas Media India is growing at 35 per cent, much higher than the industry average.

“Our integrated offering and approach has been appreciated by our clients as well as prospects. We innovatively use traditional media including Out-of-Home (OOH) and digital to deliver meaningful brand solutions. Clients have loved our Meaningful Brands Study and the Meaningful Connections Planning process along with our challenger brand attitude, which has been the key differentiator in the market. However, we at Havas Media are not just about business but also about people. We are known as the’Happy Agency’ in the market and many of our’old employees’ are eager to join back the Havas family – this according to me is our greatest strength, said Anita Nayyar, CEO, Havas Media India & South Asia.

Adding to this, Mohit Joshi, Managing Director, Havas Media India, said, “We are known in the industry for our passion and transparency. We ensure significant senior management involvement in all our clients. Our view of media is integrated and this is further demonstrated by the fact that most of our recent wins have all been integrated. 2015 is a new year with new challenges, however given our strong leadership we are all set to make this year too a remarkable one.

The Havas Media Group India client roster includes Parle Products India, Hyundai Motor India, Quikr.com, LGE India, Tata Motors, VLCC, AMWAY Beauty, Taj Hotels, Dupont India, Sleepwell, R.K. Marble Group, Voltas India, Ista Hotels amongst others.