Connect with us

Contracts & Investments

GroupM acquires majority stake in MediaCom India

Sam Balsara, who held majority stake in the agency, will become a minority partner

Published

on

The media arm of WPP, the world’s largest marketing communications company, said on Tuesday said it would be acquiring a controlling stake in MediaCom India, an agency best-known for holding the Procter & Gamble (P&G) media business.

The move is significant since this will mean that GroupM, WPP’s media unit, will manage the media duties of two of the largest consumer goods companies — Hindustan Unilever and P&G — in the country. GroupM is India’s largest media agency network.

For the past eight years, MediaCom India operated as a joint venture between GroupM and media agency veteran Sam Balsara, who had a majority stake in the agency in his individual capacity.
 
Balsara is the principal shareholder of the Madison Media group, which is not part of the JV.

Advertisement

India was the only market where MediaCom, which, globally, is part of the WPP Group, was in a joint venture, setting it aside as a unique model of partnership in the cut-throat world of media planning and buying.

Speculation was rife for some time now that WPP was talking to Balsara to acquire his stake in MediaCom India, but it is only now that the deal has been finalised. The size of the transaction was not immediately known.

Advertisement

The new ownership structure will see Balsara becoming a minority shareholder.

In a statement, Stephen Allan, chief executive officer, MediaCom Worldwide, said the majority acquisition was a significant leg-up for the agency in India.

Advertisement

“As India becomes an attractive business hub for global clients, we are confident our team here will deliver growth for all stakeholders,” he said.

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.