Basant Rathore, Senior Vice President, Brand and Business Development, Jagran Prakashan, has joined the jury panel for the Outdoor Advertising Awards (OAA) 2023. 

Basant is an alumnus of Sri Ram College of Commerce and Mudra Institute of Communications (MICA). For over 17 years, he has been at Jagran Prakashan heading strategic brand building, developing marketing frameworks for digital products of the group, creating revenue plans to develop and implement client solutions. 

When talking about the importance of OAA, Basant told Media4Growth, “Awards inspire others, spur competition, and open our eyes to possibilities in the OOH sector. Of course, they also give confidence to the winners and motivate them to set new benchmarks of excellence. As an industry, the OOH sector gets to showcase its very best, and highlight how the medium can be used in an innovative manner. So, the OAA contest is of great importance not just for the contestants, but for the OOH industry itself”. 

Having been in the industry for a long time, Basant is hoping to see tech-led innovations at this year’s OAA. 

While reflecting on his previous experience of being an OAA jury member, Basant said, “Being a jury member gives one the privilege of understanding an industry’s output in a very concise manner. My experience in the previous editions has been very good, and I’m looking forward to some great cutting edge work this year”.