Australian adtech company Veridooh has launched in the UK as part of its plans to take its independent OOH verification solution to new markets around the world. Veridooh’s patent-pending, proprietary solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.

A company news release states that Veridooh, founded in 2019 by Mo Moubayed and Jeremy Yang, is already the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia and its clients include some of the biggest global brands such as Unilever, McDonald’s, Google, Amazon, Mercedes, Pepsi, and Sony. Technology.

The release states that the DOOH sector is set to be worth US$56 billion globally by 2026. Yet despite its potential, advertisers have lacked a truly independent, comprehensive verification solution to ensure their campaigns are being delivered as planned. In fact, before Veridooh was launched, less than 5% of DOOH campaigns were being independently verified. This is because independent verification relied on physical spot checks of a small sample of digital panels. This is an expensive, labour-intensive, and patchy measure for campaigns, which can run for weeks. Veridooh’s SmartCreative technology was built to solve this by providing independent verification for 100% of a DOOH campaign.

Using the Veridooh dashboard, clients have full visibility over their campaigns with access to more than 300 metrics. This includes location, plays, exposure time, and share of time, which clients can use to analyse and optimise their campaigns. SmartCreativeTM doesn’t require integration with media owners, which means it can be used anywhere in the world.

Veridooh cofounder Mo Moubayed, says: “CMOs are demanding that all advertising channels, including OOH, be independently verified. Veridooh is meeting this demand through its 100% independent verification solution which gives all stakeholders standardised metrics across all formats. This increases trust and buyer confidence which paves the way for increased spend in the out-of-home sector.”