The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative...
The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy
The company has won the rights for a period of six months with three display panels on each trolley
Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing...
The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still,...
The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now...
The company will be handling the advertising rights for a period of 10 years
The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry
The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years