Orango builds up OOH media around Golden Temple, Amritsar

Amritsar-based Orango Solutions, who has been sole media rights for the Amritsar International Airport, has recently built the media infrastructure in the vicinity of the most frequented Golden Temple. Orango has erected infrastructure in forms of hoardings, pole kiosks and pillar wraps etc. through which national brands like United India Insurance, Bank of Baroda, Barbeque Nation, Muthoot Group etc are already doing their brand building exercises.

Navneet Singh Dhingra, Director, Orango solutions, explained, “As Golden Temple is regarded as the most frequented spot in the city, it is also regarded as one of largest media spread out market where we find the display of brands in forms of hoardings, pole kiosks and pillar wraps etc. But as Golden Temple, Amritsar has been given the status of a Heritage City, the Government has taken the initiative to develop the immediate two km of the approach road leading to the temple.  Further, to maintain the beautification and aesthetics of the Heritage City, Government has prohibited any kind of hoardings advertisement in this area which is now regarded as the NO HOARDING ZONE.

“In such situations only Orango Solutions has managed to get the media rights in this area which is available in such large quantity for branding like Backlit Static Signages, Pillar Wraps, Promotional Counters and Golf Carts at this multi-level parking cum transit junction. Taking cue from the naming rights of metro stations in Delhi and Mumbai, we also work through a turnkey proposal to provide exclusive branding rights to brands, if anyone is interested, Dhingra added.