Ocean unveils Two Towers® DOOH on Manchester motorway

UK’s Ocean Outdoor has launched its Two Towers® digital out of home (DOOH) structure in Manchester city which dominates The Mancunian Way. Audi and JD Sports are the launch partners for the Two Towers® Manchester that connect with an audience of 3.6 million people along the elevated section of the A57. The double-sided towers capture access in both directions to Manchester’s busiest inner-city motorway route.

In a report published on the company’s website, Richard Malton, Ocean’s Chief Marketing Officer, is quoted saying: “Out of home has made huge strides in Manchester over the past seven years, replacing static posters, outdated street furniture and old purchase models with dynamic screens, highly improved technology and the ability to purchase screen time according to the moment, the day-part or even what vehicle people drive.

“The Two Towers® Manchester is another milestone in the evolving story of world class digital out of home which is designed to anticipate the needs of a smart, globally connected modern city that’s really on the move.”