Contracts & Investments

Lead Ads forges ahead with sole rights at 25 rly stations in Punjab

The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc

Published

January 4, 2019

Bhawana Anand

Lead Ads, a leading media owning in Punjab has further strengthened its foothold by bagging exclusive media rights at 25 railway stations in Punjab in the last two months. The company is already enjoying a good share of conventional city media and mall media, and found this a step further in the direction of their aim to provide a whole gamut of advertising formats to advertising clients. The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc.

Commenting on this gamut of acquisition, Shavinder Singh Sandhu, Director of Lead Ads said, “Indian Railways is the biggest mode of transport of our country with over 20,000 different trains carrying more than 8 billion passengers every year, which means assured and measurable eye balls for the outdoor media which as on date is only possible in transit media. Railway stations cater to mass market and hence it has its own set of assured clientele and thus we strongly wanted to have this in our portfolio. Long term contracts for over 25 railway stations of Punjab including Amritsar and Jalandhar is a considerable set of media.” The other key stations where it holds contracts are: Moga, Mukatsar, Phillaur, Faridkot, Gurdaspur, Fazilka, Abohar, Malout, Hoshiarpur, Tarn Taran, Kotkapur, Batala, Gidderbaha, Rampura Phul, Goraya, Dina Nagar, Madhopur, Gangsar Jaito, Makhu, Dhariwal, Lohian Khas, and Goneana Bhai Jagta.

Currently, with local outdoor business struggling due to extremely high reserve prices of tenders, media owners and advertisers are both exploring new avenues for advertising wherein railway media comes as a boon. But once the local outdoor media business comes back and city tenders are successful, it may affect the railway ad share, says Sandhu as he sees railway media to have its own significance on the media charts of brands due to its continuous assured footfall witnessed by a wide array of travelers.