Contracts & Investments

DoohClick partners with Spotzi to bring audience intelligence and location data into DOOH and Retail Media

Spotzi helps media owners, retailers and brands understand who is where, and why it matters. By transforming geospatial, demographic and mobility data into actionable audience insights, Spotzi enables smarter site selection, more relevant campaign planning and stronger measurement of campaign impact.

Published

June 3, 2026

M4G Bureau

DoohClick, the global ad management platform for Out-of-Home (OOH) and Retail Media owners, has announced a new integration with Spotzi, the location intelligence and audience analytics platform.

The partnership brings Spotzi’s audience and mobility data directly into DoohClick, enabling media owners and retail media operators to make smarter, data-driven planning decisions based on real-world audience behaviour.

“By integrating Spotzi’s location intelligence directly into DoohClick’s workflow, we’re making it easier for media owners and retailers to plan campaigns based on real audiences—not assumptions,” said Remco Dolman, CEO of Spotzi. “This is a key step toward a more measurable, audience-first DOOH and retail media ecosystem.”

Through the integration, DoohClick users can evaluate screens and locations based on audience quality, identify valuable catchment areas, and build campaigns around the audiences they want to reach. This helps media owners move beyond static location-based planning and towards a more audience-first approach to inventory valuation and campaign delivery.

“At DoohClick, our goal is to give media owners everything they need to run and grow their business from a single platform,” said Jonas Glad, Co-Founder and CEO of DoohClick. “Partnering with Spotzi brings powerful audience intelligence and location data directly into our ecosystem, enabling customers to make more informed planning decisions, demonstrate greater value to advertisers and unlock new opportunities for growth. We’re excited to work together to help drive the industry towards a more audience-first future.”

The collaboration marks another step in DoohClick’s mission to help media owners unlock greater value from their inventory through data, automation and industry-leading technology partnerships.