The Rising Star Award be awarded to someone aged 30 or under who has made an outstanding contribution to the OOH industry while directly employed in...
DOAA would be making every effort to bring the different concessionaires in the region on a single platform and unite them with a common vision. Due...
At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated...
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
The 9th edition of the International OOH Congress will be organised in Movenpick, Tunisia
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving...
A way forward for the association not in sight yet
As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President...
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising...
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.
March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the...