DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising...
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the...
On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated...
The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the...
Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities
OMANZ has a renewed commitment to ensuring that NZ OOH remains in the ascendancy
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Stockholm, Sweden during...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
