The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne
The association provides a special complementary registration code to Indian attendees
Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age
DPAA has created a community environment in which members drive and promote their digital capabilities
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
Toronto will be the first time Congress has returned to North America since being held in Montreal in the 1990s
Tim Bleakley from Ocean Outdoor was felicitated with the Leadership award for serving the industry, while the Lifetime Achievement Award was given to Rondy Otto of...
This was announced at the 60th FEPE Congress in Dubai
Talon, headquartered in London, is expanding internationally with a new office in New York
The campaign is executed in Gurugram
The campaign is executed on the route to Mahakaleshwar
The campaign is executed by Platinum Outdoor
The campaign is executed by Platinum Outdoor
By scanning a QR code on the hoarding, passers-by are directed to WhatsApp, where they can send their Valentine’s messages...
The 20th edition of Out-of-Home Advertising Convention (OAC), the Indian out-of-home (OOH) advertising industry’s premier knowledge sharing and networking event,...
The larger-than-life installation turned a popular promenade into an immersive Valentine’s engagement zone.
The new solutions – Indoor Transparent LED offers ultra-high brightness for shopfronts, while the lightweight RTS Series delivers flexible, right-angle...
The pop-up is executed at Palladium Mall, Mumbai
The Mumbai Experience Centre has been designed as an immersive, hands-on space where customers, partners, consultants, and industry professionals can...
Large-format billboards declaring “If it hurts constantly, it’s a RED FLAG” have appeared across high-traffic junctions and transit points, transforming...
The third edition of the Digital Display Tech Expo brings together retail and OOH display ecosystems under one roof over...
In this episode of M4G talkies- Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank talks on AI-native marketing, DOOH evolution,...
UPMRC invites bids offering advertisers a strategic opportunity to integrate brand identity within high-visibility transit infrastructure
The "r/eal reviews" campaign is entered in New York City, specifically launching with a major high-traffic activation at Flatiron Plaza.