The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city's municipal body to end serious deviations in the outdoor advertising contract awarded to...
Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH
65% of top 100 OOH advertisers increased their OOH spend from 2022
WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other's experiences and share best practiceâ€
“The Future Leaders program is a shining example of the type of initiatives we're championing to future-proof OOH," says Anna Bager, President & CEO of OAAA
WOO Chief Operating Officer Mark Flys says: “We are delighted to see such a wide range of new members joining us from across the worldâ€.
Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and...
Citix is an innovative technology developer at the intersection of Smart Cities and AdTech
Inclusivity, tech focus, adoption of best business practices core to Pawan's vision for IOAA
“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,†says Amanda Dorenberg,...
The campaign is executed by Coral Media
The campaign is executed across Mumbai, Delhi-NCR and Bengaluru
The campaign is executed in Mumbai
The initiative, for Greyhounds as Pets (GAP), comes ahead of the announced ban on greyhound racing in Aotearoa from August...
The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the phrase "Now...
Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel's continued strength through 2025.
The experience zone was created during Radhika Das’s first ever India concert
As part of Media4Growth’s ongoing series, Insights: Brand Marketers on OOH, Anirban Paul Chowdhury, National Marketing Head at Skipper Pipes,...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann,...
Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well...
In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy...
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows...
In the next feature of ‘Insights: Brand Marketers on OOH’, Media4Growth speaks with Chandan Mendiratta, Chief Brand Officer, Zepto, on...
The campaign is conceptualised and executed by MOMS Outdoor