The TAB/OAAA Out of home conference and expo explores what other media do to successfully meet client needs and looks at how to integrate out of...
Winners to be announced on July 25 at OAC 2015
The Congress has an impressive line-up of speakers from Europe, North America, Africa and Australasia, including media owners, specialist agencies and clients
The first ever FEPE International OOH Awards will be given away at the Gala dinner in Budapest
The Congress will feature two days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on...
The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up...
IOAA has notified the members that the AGM will be held on Sept 19 at Renaissance Mumbai Convention Center Hotel
Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013
The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
The Outdoor Media Association of NZ (OMANZ) announced a strong start to 2013, and sees OOH firmly becoming entrenched in the media mix for the future.
By scanning a QR code on the hoarding, passers-by are directed to WhatsApp, where they can send their Valentine’s messages...
Large-format billboards declaring “If it hurts constantly, it’s a RED FLAG” have appeared across high-traffic junctions and transit points, transforming...
The "r/eal reviews" campaign is entered in New York City, specifically launching with a major high-traffic activation at Flatiron Plaza.
The activation has been executed in Bengaluru
The campaign is executed across Australia
The pop-up is executed at Palladium Mall, Mumbai
The Mumbai Experience Centre has been designed as an immersive, hands-on space where customers, partners, consultants, and industry professionals can...
The third edition of the Digital Display Tech Expo brings together retail and OOH display ecosystems under one roof over...
In this episode of M4G talkies- Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank talks on AI-native marketing, DOOH evolution,...
UPMRC invites bids offering advertisers a strategic opportunity to integrate brand identity within high-visibility transit infrastructure
According to a new study by Polaris Market Research, rising urbanisation, smart-city infrastructure, and the rapid adoption of programmatic digital...
The appointment of Puneet Das is effective from February 10 whereas Siddharth Gupta has been elevated effective February 1
Insights from Preetam Patnaik, Head of Consumer Marketing, Continental Coffee, on creativity, scale and confidence in DOOH.
With approximately $3 billion of equity capital committed, this investment is expected to enhance the Company's financial flexibility, support ongoing...
The headline copy reads: “Valentine’s got you speechless like a surprise quiz?” — a relatable hook that plays on nervousness...