The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up...
IOAA has notified the members that the AGM will be held on Sept 19 at Renaissance Mumbai Convention Center Hotel
Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013
The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
The Outdoor Media Association of NZ (OMANZ) announced a strong start to 2013, and sees OOH firmly becoming entrenched in the media mix for the future.
The campaign is executed by Coral Media
The campaign is executed across Mumbai, Delhi-NCR and Bengaluru
The campaign is executed in Mumbai
The initiative, for Greyhounds as Pets (GAP), comes ahead of the announced ban on greyhound racing in Aotearoa from August...
The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the phrase "Now...
Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel's continued strength through 2025.
The experience zone was created during Radhika Das’s first ever India concert
As part of Media4Growth’s ongoing series, Insights: Brand Marketers on OOH, Anirban Paul Chowdhury, National Marketing Head at Skipper Pipes,...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann,...
Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well...
In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy...
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows...
In the next feature of ‘Insights: Brand Marketers on OOH’, Media4Growth speaks with Chandan Mendiratta, Chief Brand Officer, Zepto, on...
The campaign is conceptualised and executed by MOMS Outdoor