Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities
OMANZ has a renewed commitment to ensuring that NZ OOH remains in the ascendancy
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Stockholm, Sweden during...
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase...
The combined revenues of Germany, Austria and Switzerland alone was 930 million euros
Fast-growing cities are centre stage in the digital and creative revolutions
Bob Wootton, former ISBA media chief, will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June...
The campaign is executed by Coral Media
The campaign is executed across Mumbai, Delhi-NCR and Bengaluru
The campaign is executed in Mumbai
The initiative, for Greyhounds as Pets (GAP), comes ahead of the announced ban on greyhound racing in Aotearoa from August...
The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the phrase "Now...
The rights are for a period of 15 years
The campaign is executed by Laqshya Media Group
The signage industry is a space where both static and digital/dynamic formats can peacefully co-exist, says Deepak Gupta, Director of...
In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Ritu Mittal, Head of Marketing & Digital, Consumer Health...
Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel's continued strength through 2025.
The experience zone was created during Radhika Das’s first ever India concert
As part of Media4Growth’s ongoing series, Insights: Brand Marketers on OOH, Anirban Paul Chowdhury, National Marketing Head at Skipper Pipes,...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann,...
Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well...
In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy...