FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing...
Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year
The panel will have Indrajit Sen of IOAA as the moderator, and Suresh Balakrishna, CEO – South Asia and Middle East, Kinetic India; Pramod Bhandula, Executive...
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss...
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Sorrento, Italy during...
The Rising Star Award be awarded to someone aged 30 or under who has made an outstanding contribution to the OOH industry while directly employed in...
DOAA would be making every effort to bring the different concessionaires in the region on a single platform and unite them with a common vision. Due...
At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated...
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
The 9th edition of the International OOH Congress will be organised in Movenpick, Tunisia
The campaign is executed by Coral Media
The campaign is executed across Mumbai, Delhi-NCR and Bengaluru
The campaign is executed in Mumbai
The initiative, for Greyhounds as Pets (GAP), comes ahead of the announced ban on greyhound racing in Aotearoa from August...
The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the phrase "Now...
The rights are for a period of 15 years
The campaign is executed by Laqshya Media Group
The signage industry is a space where both static and digital/dynamic formats can peacefully co-exist, says Deepak Gupta, Director of...
In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Ritu Mittal, Head of Marketing & Digital, Consumer Health...
Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel's continued strength through 2025.
The experience zone was created during Radhika Das’s first ever India concert
As part of Media4Growth’s ongoing series, Insights: Brand Marketers on OOH, Anirban Paul Chowdhury, National Marketing Head at Skipper Pipes,...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann,...
Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well...
In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy...