US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH

US-based AdMobilize, the market-leading artificial intelligence and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, has announced a partnership with custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality. The AdMobilize-equipped media mea solutions will likely debut in Q1 2018, making it easier and more affordable than ever for brands and agencies to utilise real-time analytics to better understand their audiences.

The company maintains that the partnership will meet the demand from DOOH customers for an ‘off the shelf’ digital signage solution that comes enabled with sophisticated audience analytics capabilities.

Mike Neel, CMO, AdMobilize was quoted in Digital Signage Solution media report as saying: “Now, media mea customers can, with the touch of a button, turn on audience analytics functionality. There is no need for a complicated installation, which, as a result, lowers the barrier to entry for users to take advantage of this cutting-edge audience analytics technology.”

The AdMobilize audience analytics platform can track real-time ad performance and customer engagement; segment campaigns and content by hour and site; target content by both audience demographic and emotion; and optimise store traffic flow, amongst much more. All captured analytics are fed to a cloud-based dashboard or API that allows end-users to assess results and performance, identify trends, and make any necessary adjustments to the displayed content.