Audience Data & Measurement

Kinetic India to adopt Aureus software by Feb-end

The cloud-based exclusive planning software will assist the Kinetic India team at all stages of an OOH campaign – bringing in greater efficiency — from planning to billing

Published

January 10, 2017

Satarupa Chakraborty

Kinetic India is all set to adopt the Aureus system, a cloud-based exclusive planning software that is used by Kinetic Worldwide in different countries including the UK and China. Along with exclusive software tools like Saksham and Locator, Aureus will be adopted by Kinetic India by end of February to help the team plan, map and monitor OOH sites using a single software.

Talking about Aureus, Suresh Balakrishna, CEO – South Asia and Middle East, Kinetic, said: “Today at Kinetic we have several exclusive softwares that are helping us in different interfaces but Aureus is the most celebrated software which will help us in the whole process of an OOH campaign – starting from planning to billing. This state-of-the-art software will also give us access to the grey zones that throw challenges at us today. With Aureus we will be able to execute our campaigns much more effectively and on time. I don’t think any other agency today has a software like this.”