By The People: What catches the eye in the outdoor

As people on the move or those on the street form a chunk of the target audience for OOH advertising brands, it was interesting to get the consumer perspective. Read on to gauge the People’s Voice:
 
DELHI NCR

Tulja, a student

“We do look at such sites but making a buying decision via outdoor ads happens rarely. But I remember once I saw a Subway advertisement on some vehicle which really enticed me and I found out about it and visited Subway.
 

Vibhor Mathur, a musician

“No I haven’t bought anything after seeing a particular hoarding. Either I am driving my car or travelling by Metro so watching advertisements on the road becomes a little difficult.
 

Sakshi Gupta, a sales professional

“Yes, once a new local jewellery brand named Shagun opened in a residential market. They advertised on hoardings for their promotion which I saw and then visited the showroom with my family.

Hitesh Babbar- An agency professional

Yes, recently I saw an online travel website hoarding. It looked interesting to me and I bought a Goa holiday package for myself from there.

KOLKATA

Kriti Sharma, Political Science Student, Sri Shikshayatan College

I really observe large format hoardings when I see some nice creative on it and very recently I noticed the Lakme Youth Infinity Campaign which prompted me to buy the product immediately. Good outdoor campaigns do attract number of people if it is presented in a very attractive manner.

Anjana Paul, Housewife

If it is a household thing then I try to find out some more details after seeing it in outdoor. Recently, I have purchased a water purifier for my family after observing the advertisement in a hoarding near Howrah Ramrajatala.

MUMBAI

Rutuja, Third-year BCom student

I saw a Loreal hoarding for a whitening cream which was very effective. The hoarding was so good that I actually bought it with the first impression of Sonam Kapoor.

Rupali Patil, Lab Technician

We both are loyal to brand Loreal and I too saw the same hoarding and even before reviewing the product, we both bought it. It was much later that we read the reviews for this particular cream.

Chaitanya & Shweta, Std. IX student, Auxiliam Convent

We both were on the lookout for good tuition classes and we spotted the hoardings of Mahesh Tutorials and got ourselves enrolled.

Suraj Parekh, Management Student and Shopaholic

I am a shopaholic and always on the lookout for watch hoardings. So, when I spotted this grand Omega hoarding on the Western Express Highway, I just had to buy it! Eventually I convinced my dad to buy it for me.