Fabian Trevor Cowan, Director at Connect Digital, shares his perspective on three standout OOH campaigns that stood out to him and masterfully blend creative clarity with...
Jayesh Yagnik, CEO, MOMS Outdoor, shares the top three campaigns that stuck with him in 2025. Here is a look at the picks that defined the...
The contract, awarded by the Northern Railway, grants the agency sole advertisement rights for all platforms and Foot Over Bridges (FOBs) at the station.
A round up of the moments and trends that shaped the OOH industry in 2025
The amendments span definitions, auction processes, site selection norms, format sizes, and the use of digital and innovative OOH formats, significantly impacting media owners, advertisers, and...
In an age driven by attention economy with excessive focus on clicks, shares and instant gratification, Stephen Joseph, Group CEO of Ocean Outdoor, explains why there’s...
As the industry evaluates the newly announced BMC OOH Policy 2025, insights from Junaid Shaikh, Managing Director, RoshanSpace Brandcom, and Payal Patel, Co-Founder, Devangi Outdoor, shed...
The rights are for a period of 15 years
The signage industry is a space where both static and digital/dynamic formats can peacefully co-exist, says Deepak Gupta, Director of Sun Sign & Technologies, in this...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann, and TBWA.
The campaign is executed by SVA Media Consultancy
A vibrant crimson backdrop serves as the canvas for a dynamic "hero" shot featuring a splash of liquid chocolate and...
The Zepto creative sets the stage by highlighting the benefit of a clear nose (enjoying perfumes), while Otrivin provides the...
Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually...
The campaign is created with Fabric Social and fronted by Grime Gran
Rajat Sikder, Director, Walk The Talk (WTT), reflects on a year of breaking boundaries in OOH, sharing the stories behind...
Sonal previously served as the Director and Head of Marketing for India, and she shared news of her elevation via...
DDX Asia 2026 will be held on February 12–13, 2026, at the Bombay Exhibition Centre (NESCO), Goregaon, Mumbai.
Jayesh Yagnik, CEO, MOMS Outdoor, shares the top three campaigns that stuck with him in 2025. Here is a look...
The contract, awarded by the Northern Railway, grants the agency sole advertisement rights for all platforms and Foot Over Bridges...
A round up of the moments and trends that shaped the OOH industry in 2025
Installed in a public setting, the structure invites passersby to engage with it using an external buzzer. Once activated, the...
The creative presents wrecked vehicles exactly as they are, dented doors, crushed panels, bent frames, paired with blunt, Hindi-led copy...
Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and...
Radiant Synage is all set to present display solutions designed for both indoor and outdoor use at DDX Asia 2026,...