Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and treating OOH as a distinct and...
Gautam Gulati, Founder and CEO of Screenox Media, shared insights into the evolving landscape of DOOH advertising and how his company is staying ahead of the...
Eight of the new members are national media owners, three are OOH service providers/suppliers and there is one international media owner, one national media agency and...
Ghadi Detergent, a laundry care brand under RSPL Group, has secured exclusive naming rights for platforms 1, 6, 7, 8, 9 at New Delhi Railway Station.
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
The promenade experiences significant foot traffic, providing valuable visibility for participating brands.
Bright Outdoor Media secured exclusive advertising rights for Navi Mumbai Metro Line 1, enhancing its OOH portfolio with 85,000 sq. ft. of ad space across 11...
These new agreements encompass key transportation networks and a strategically located outdoor asset, further solidifying Telex's presence in the dynamic Indian advertising market.
Match spending could help businesses reach an additional 9.5m people, whilst one-to-one support and specialist events aim to help scale-ups on their journey to success
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The campaign is executed by Say It Loud Media
Gautam Gulati, Founder and CEO of Screenox Media, shared insights into the evolving landscape of DOOH advertising and how his...
The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance...
This collaboration introduces a new era of carbon measurement and campaign optimization in the DOOH space
The sculptures created by Arthat Studio has the outdoor installations of Rohit Sharma, Hardik Pandya, Surya Kumar Yadav, and Jasprit...
The third edition of South India Talks OOH, to be held on 30th April 2025 at the Chennai Hilton Hotel...
Messages will appear throughout the day in eight cities, supporting Earth Day’s 2025 positive action campaign to unite behind renewable...
Eight of the new members are national media owners, three are OOH service providers/suppliers and there is one international media...
The installation also served as a tribute to the brand’s deep-rooted association with Indian classical music, a connection that has...
In his new role, Akshaya will oversee marketing for not only the iconic mixer-grinder range, but also the newly launched...
Timed ahead of RCB’s home match on Friday, April 18, the brand is giving fans a unique gratification moment, where...
