Top OOH firm Coral Media takes up ‘Powered By’ sponsorship of OAC 2024

Coral Media, one of India’s fastest growing OOH firms with business footprints across regions, has taken up the ‘Powered by’ sponsorship of the OOH Advertising Convention OAC 2024 that will be held in Bengaluru on July 26-27, 2024. The 2-day convention will feature thought leadership sessions under the broad theme: ‘OOH: Navigating the new frontiers’.

OAC 2024, like all previous editions of the conference, will have the participation of global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators, with thought leaders and pioneers from each of these constituents speaking in the knowledge sessions.

Speaking about his firm’s brand association with OAC 2024, Lekshumanan Annamalai, Co-founder and CEO of Coral Media, told Media4Growth: “The landscape of Out-of-Home (OOH) advertising is undergoing transformative changes, driven by innovative technologies, elevated creativity, the integration of new skill sets, and the involvement of a diverse range of brands. At Coral Media, we are at the helm of these shifts, consistently enhancing our capabilities to deliver unparalleled brand experiences. Our role as a leader in this dynamic environment is reinforced through our strategic association with the OOH Advertising Convention (OAC) 2024 and it underscores our commitment to fostering its growth. We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India.”

It may be noted that OAC 2024 will be followed by OOH Advertising Awards function, and the OOH Expo will also be organised simultaneously with the convention.