OAC

Tom Goddard to speak on real-time OOH advertising at OAC

Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will provide a global perspective on how new technologies are transforming OOH advertising

Published

July 1, 2015

VJ Media Bureau

In an always-on environment like today, brands are able to connect with consumers at most times while they are on the move. Given that the majority of target consumers spend more time out of home, consumption of OOH advertising is expected to increase several fold. This consumption can be augmented with effective use of interactive technologies, paving the way for what now termed as real-time advertising.

Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will speak on this theme at the Outdoor Advertising Convention (OAC) which will be held at Renaissance Mumbai Convention Centre Hotel during July 24-25.

Tom is a shareholder and director of a number of private media companies. He is also Non-Executive Chairman, Marketing Force, UK; Executive Deputy Chairman, Amscreen plc, UK, and Non-Executive Chairman, Bravo, Ireland. Besides, he acts in an advisory role for UK and US based Private Equity.

Until 2007 he was CEO for CBS Outdoor’s International division, overseeing a team of over 2,500 employees across Europe and Asia, with revenues of approx. $800m posted in 2006. Prior to his seven year term at CBS he worked (at C.E.O. level) for several major UK and International OOH companies including Viacom, Metro Advertising and Maiden Outdoor.

Tom Goddard is also a member of the London and Euro Chapters of the World Presidents Organisation.