Chris O’Donnell to speak on’Global Trends in OOH’ at OAC 2014

As markets around the globe retrace their growth path after an extended spell of economic slowdown, OOH businesses in different geographies are also gathering fresh momentum. The slowdown influenced a swathe of enterprises across business sectors to relook their business strategies and adopt new technologies that make organisations lean, mean and agile. OOH firms are seen to follow this path to make their businesses more sustainable, and to deliver enhanced customer experiences.

Indian OOH is at the threshold of a new growth wave, conditioned by the domestic economic environment. Firms that are looking to step on the growth accelerator are likely to pan the global markets to learn about new market trends and customer needs. Keeping in view this latent need, Chris O’Donnell, Global Commercial Director, Posterscope Worldwide, will speak on’Global Trends in OOH’ at OAC 2014 which will be held in Goa during July 4-5.

O’Donnell joined Posterscope in Hong Kong in March 2013. Since October 2013 he has been running the global commercial operations of the OOH major from London. He has responsibility for Posterscope’s trading, technology and media partnerships across the world.

Prior to this, O’Donnell worked as APAC CEO for Kinetic in Asia, and before that as a Director at Clear Channel in Europe. He is a graduate in Law from Birmingham University in England.