Dairy Day drives brand visibility through auto-rickshaw activation in Hyderabad

Dairy Day Ice Cream has taken to the streets of Hyderabad with a vibrant transit advertising campaign, transforming a fleet of auto-rickshaws into moving brand ambassadors. Executed by Signpost India, with Sakshi Advertising as the production partner, the activation leverages one of the city’s most ubiquitous modes of transport to deliver high-frequency brand visibility and hyperlocal engagement.

The fully wrapped red auto-rickshaws feature Dairy Day’s signature branding, product visuals and promotional messaging, turning everyday commutes into a dynamic advertising experience. The campaign has been strategically deployed across key locations in Hyderabad, ensuring the brand remains visible across busy markets, commercial hubs and residential neighbourhoods.

By opting for transit media, Dairy Day has embraced an OOH format that offers both mobility and reach. Unlike static advertising, branded auto-rickshaws move through multiple touchpoints during the day, creating repeated consumer impressions and enabling the brand to connect with audiences in their everyday environments.