Samsung Electronics announced that it has recently finished implementing its SMART Signage at the new Istanbul airport, which will be the world’s largest airport once fully-completed, serving 200 million passengers annually. It will host 2,000 arriving and departing aircrafts, with flights to 350 destinations.

This project includes nearly 700 Samsung SMART LCD and LED signage, including LED displays covering a total of 1,012 square meters. The total surface area of the LED displays is equivalent to that of 2.5 basketball courts. Thanks to the advanced technical service and logistics capabilities of Samsung, the project was successfully completed by a technical team of 28 in only 45 days with the help of B.T. Global, specialized in digital signage, security, data storage and IT services.

The new Istanbul Airport aims to be the biggest international airport in the world, covering 76.5 million square meters. The first phase of the Istanbul airport opened on October 29, 2018, the 95th anniversary of the Turkish Republic. The airport’s main terminal building, a 1.4 million square meter space under one roof, is where Samsung led the digitalization project that took place through the installation of digital signage technology. Media Port Istanbul, the operator of the Istanbul Airport Digital Advertisement, entrusted Samsung to provide the digital signages inside the airport and highlighted the importance of integrating cutting-edge technology systems with elegant design of displays.

Samsung’s eye-catching LED signage will welcome visitors who enter Istanbul Airport with two giant 193-sqm LED screens at the international departure gate near the hotel area and the front office. Passengers will also encounter Samsung LED signage from arrival halls and baggage claim areas to check-in areas, passport control and lounges.

“We are proud to participate in one of the most significant projects in Turkey’s history and a great achievement in global aviation,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Samsung SMART Signage not only guarantees excellent colors and picture quality to capture visitors’ eyes, but its durable, IP5x-validated design ensures 24/7 continuous content delivery regardless of environmental factors, including dust, dirt and lighting exposure.”

“Samsung’s brand reliability as a global display business leader was one of the most important considerations when determining who would manage this important project since it had to be executed with precision in such a short period of time,” said Kadri Samsunlu, Chief Executive Officer of Istanbul Grand Airport (IGA). “We appreciate the quality of Samsung’s cutting-edge technology together with Media Port Istanbul’s market experience for our new Istanbul Airport to take one step further to grow as a major travel hub.”