Orango Solutions, which holds the exclusive advertising rights at the Lal Bahadur Shastri Airport in Varanasi, has put up a 20/10 feet video wall for advertising in the pre-boarding area of the airport. Currently, Aaj Tak news channel has taken up this media for exclusive advertising and run its TV content for a period of 6 months.

On the video wall installation, Navneet Singh Dhingra, Director, Orango Solutions told Media4Growth: “The long-term brand association signifies the importance of DOOH media in regions other than metro cities. We are expecting sustained advertising interest in this media in the coming times.”

Prior to this, the company set up mobile charging stations with 50” screens for branding at this airport.