By: Rajiv Raghunath
Last updated : April 20, 2022 10:49 am
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes
Brand clients can now seamlessly identify and reach high-value audiences across Captivate’s network of more than 23,000 high-resolution displays in over 1,900 premier office and residential buildings and golf courses across the US. By leveraging Element One, Neustar’s proprietary audience segmentation platform, brands can activate against audience insights capabilities through Neustar’s industry-leading data and machine learning solutions. Additional benefits also include:
“We are thrilled to partner with Captivate, one of the leaders in the fast-growing digital-out-of-home market, to enable their clients to better find and reach audiences across their network,” said Michael Schoen, EVP, Marketing Solutions, Neustar. “Our advanced data and audience segmentation capabilities will help Captivate improve business outcomes for their clients.”
Through the partnership, improved audience targeting, combined with programmatic activation capabilities, will result in better campaign performance and more efficient spending for brands looking to optimize their digital-out-of-home advertising dollars.
“Accurate audience data is critical in building the right inventory for our clients, and our partnership with Neustar amplifies this capability,” said Lorenzo Papa, Chief Revenue Officer at Captivate. “With this improved level of targeting, built on deterministic data, we can now discover hard-to-reach audiences that can’t be identified based on location data alone.”