US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting

In Digital OOH By Rajiv Raghunath - April 20, 2022

Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes

Broadsign acquires Canadian DOOH programmatic exchange Campsite

In Digital OOH By Rajiv Raghunath - May 09, 2019

Combined offering to further streamline automated buying and selling of DOOH inventory