By: M4G Bureau
Last updated : December 04, 2019 9:49 am
The media mapping is done by linking updated OOH media data collected over a period of two decades
The media mapping is done by linking updated OOH media data collected over a period of two decades. The data provides the most accurate latitude/longitude positioning of media assets along with updated campaign photos, giving an up-to-date representation of the OOH landscape, both to the agencies and brands alike.
Another game changing aspect of the software is that any specific plan previously executed by a brand over a period of last 10 years can be extracted from the data pool and can be mapped as per a planner's preferred planning needs with a few clicks.
Commenting on the recent development, T J Ragava, CEO, TOM, says; “The idea was to provide an easy-to-use, practical interface that is up-to-date with the ever-changing OOH landscape to provide users a correct and true representation of the OOH scenario to formulate an in-depth location and TP centric plan that will do justice to a client’s brief and expectations.
The true USP of this platform is the access to our updated pan-India data that can help in replicating any plan executed in the last 10 years and gives you the option to further edit the plan as per one’s requirement.”