By: M4G Bureau
Last updated : December 14, 2018 10:16 am
Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’
The web campaign takes viewers on a journey through Samsung’s “why,” using stunning interactive design and offering viewers a more immersive experience. Starting
The brand uses the opportunity to highlight the fact that the first 3G call from the summit of Mount Everest was made on a Samsung Galaxy S2, or that a Samsung phone was the first commercial phone to assist NASA with the launch of The Atlantis. Clicking through the interactive web experience or watching the display ads in a city square, the ‘Extreme Conditions’ chapter of ‘Samsung Within’ takes viewers to the virtual top of Mt. Everest, depicting the story of how Samsung doesn’t just build technology with the minimum requirements, but always pushes the limits to go above and beyond in quality and durability so its products can perform in almost any situation you might need them in. The ‘Samsung Within’ campaign is a projection of this Samsung philosophy of relentless exploration and innovation while building technology.