Innovations mark Samsung’s global campaign to promote Galaxy Z Flip4 and Galaxy Z Fold4

In Campaigns By M4G Bureau - October 28, 2022

The innovations ranged from folding billboard display to drone show

For a magnified view: Samsung’s new campaign highlights WindFree AC technology

In Campaigns By M4G Bureau - June 20, 2022

The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.

Broadsign announces support for System-on-Chip Smart Screens & Solutions

In Digital OOH By M4G Bureau - May 09, 2022

OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens

DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North

In OOH News By M4G Bureau - May 05, 2022

In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway

Top brands check in at Bengaluru airport as passenger traffic builds up

In OOH News By Rajiv Raghunath - October 21, 2021

Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport

Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square

In Digital OOH By M4G Bureau - February 05, 2021

In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances

Mega LED screen promises infinite opportunities to brands

In Digital OOH By M4G Bureau - February 04, 2021

The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns

Digital Signage market to grow by $7 Billion by 2024

In Research By M4G Bureau - January 11, 2021

The report by SpendEdge predicts Samsung Electronics, LG Electronics, Sharp Corporation and Panasonic Corporation to be top leading suppliers

20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

In Digital OOH By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies