By: M4G Bureau
Last updated : December 18, 2019 9:57 am
The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure
ROOH integrated real-time Air Quality Index data with contextually developed marketing creatives to address the alarming levels of pollution and communicate ways of beating these toxic pollutants. This was done by acquiring 100% share of voice on DOOH which in turn helped the brand connect with the right audience at the right time in the right situation.
Speaking on the campaign, Deepak Kumar, EVP - ROOH said, “Being a leader in health technology, it was important for Philips to stand for a purpose and bring respite to consumers. Keeping this at the core, we created an engaging yet innovative campaign within budgets by using DOOH at key traffic congregation in Gurugram. This dynamic DOOH campaign not only spreads awareness about the situation but also provides a solution. Additionally, I believe that most cities in the country face air pollution, which means an air purifier is no longer considered a luxury but is now a necessity.”
“The Philips Air Purifier campaign is yet another example of driving a brand message dynamically in the Out of Home space. With the ever-evolving media environment it is imperative for brands to go beyond and tap on opportunities which help them spread awareness about the current situation. “said Rajni Menon, CEO, Carat India
The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure.