By: M4G Bureau
Last updated : February 13, 2019 11:02 am
The digital site measuring 12.66 x 3.35 metres is 3-lane traffic facing
JCDecaux’s use of digital supersites on motorways and high traffic corridors linking regional centres and suburban hubs with major cities delivers new and innovative ways for advertisers to connect with their audience.
JCDecaux General Manager Digital Media, Damien Rath, was quoted in a Mumbrella news reports as saying: “High exposure roadside billboards coupled with the flexibility of digital technology enables brands to connect with passing consumers using creative that is both compelling and contextually relevant. We are delighted to secure such a strategic location on the Mitchell Freeway.”