HERE advances location data science for ad ecosystem

The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world

DPAA, the leading global organization for everything digital out-of-home, announced recently that HERE Technologies has joined its membership ranks.

HERE Technologies, based in the US, is the Open Location Platform company that enables people, enterprises and cities to harness the power of location. The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world.

Barry Frey, DPAA President & CEO, said, "HERE has developed some tremendous location and mapping technology that has great value to the digital out-of-home industry. We welcome them as members and look forward to helping them immerse themselves in the DOOH space."

Hervé Utheza, Head of Media, Advertising & Telco at HERE, said, "We live in a digitally connected world where consumers expect tailored services at the right time and place. At HERE, we specialise in providing location data and services for the companies dealing with audience segmentation, location targeting and campaign attribution. We are excited to join DPAA, engage with its impressive membership base, and offer the DOOH marketplace the value of our location platform and services."

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.