Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media

As traffic picks up in the Philippines, mobile food delivery marketplace Foodpanda welcomed audiences with a contextual DOOH programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers.

The campaign was executed by DOOH advertising technology company Moving Walls along with Metropolis Media.

A list of curated creatives were designed to stand by, and to be played to suit-the-mood of the day, following weather triggers set up at the physical billboards.

If it’s a sunny day, the data platform picked up the warm weather signal, and Halo-Halo ice cream creatives popped up. When it rained, the trigger prompted other comfort food items.

When the pre-morning rush kicked in, a coffee ad for instance prompted the consumers to pick up the app and order a coffee drink.