JOLT set to charge up UK EV DOOH market
By Rajiv Raghunath - November 15, 2023
Opportunity for advertisers to reach both roadside and EV charging audiences at scale, says the company
Leading EV charging and DOOH network operator JOLT, headquartered in Australia, has reportedly announced the launch of an innovative business model in the UK, offering advertisers the opportunity to reach both roadside and EV charging audiences at scale.
The first OOH JOLT screens have been installed in the London borough of Barnet, with plans to roll out thousands more screens across London and the UK in the coming years.
A report published by Mumbrella states that leading brands, such as Audi, Aviva and EDF have been announced as the category-exclusive advertising launch partners for the new UK network, taking advantage of JOLT’s authentically sustainable advertising solution to reach high quality audiences.
JOLT CEO Doug McNamee, has been quoted saying: “We have ambitious plans to grow JOLT into a significant global company with our state-of-the-art chargers that run on renewable energy and providing advertisers with a premium digital out-of-home network. This drives our mission to enhance the accessibility and convenience of EV charging infrastructure across the UK and contribute to a greener future by reducing air pollution and providing advertisers with a premium, engaged audience.