Grandesign Experiential Announces its Rebrand to GDX Studios
By M4G Bureau - January 24, 2020
New brand reflects the company’s mission to design and produce innovative experiences worth sharing
Grandesign Experiential, a San Diego-based experiential marketing company, has announced the launch of its new brand, GDX Studios. GDX Studios is a full-service experiential marketing studio that takes a holistic approach to its services and engages consumers in bold and dynamic ways – creating buzz and driving customers to share their experiences.
Specialising in execution, GDX Studios will now provide brands with a variety of additional services designed to enhance each experience before, during and after the activation. Offers will include tracking capabilities, content capture, consumer touch points, public relations, social media and more from the company’s carefully curated in-house team.
“We started doing experiential marketing before experiential marketing was what it is today,” said Aaron Gaeir, Founder of GDX Studios (formerly Grandesign). “Now in our twelfth year of business, we’ve been around long enough to see the marketing industry take some dramatic shifts as it relates to experiential marketing and we have focused our strengths on meeting the demands of our clients as we continue to build momentum in this progressive industry. We’re seeing the value of providing clients with a one-stop shop with services that will support, provide valuable insight, and enhance the overall experience. It is at the core of who we are and the reason we are expanding our offerings.”
GDX Studios’ notable clients include WarnerMedia, Universal Studios, Adult Swim, HBO, Freeform, Disney and Carnival. The company is most popularly known for its work at San Diego Comic-Con successfully executing “The Experience” at Comic-Con, Warner Brothers’ It-themed school bus and VR installation, Adult Swim On The Green, TBS’s Wrecked Island tied up in the Embarcadero Marina, 30 Charlize Theron look-alikes to promote Universal’s Atomic Blonde and numerous additional over-the-top campaigns during the renowned pop-culture event.
“Clients want to partner with a team that understands their brand and the experiential landscape,” adds Gaeir. “By expanding our offerings, we are able to integrate our existing knowledge and build off of our clients’ campaigns.”
GDX Studios continues to manifest and execute one-of-a-kind campaigns for large brands out of its headquarters in the old Wonder Bread factory in San Diego’s East Village. GDX Studios also has offices in New York City and Los Angeles.