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Home » Digital OOH » Fashion house Coach premieres 3D animated film on Piccadilly Lights
Fashion house Coach premieres 3D animated film on Piccadilly Lights

By M4G Bureau - November 09, 2022

The campaign tells the story of Lil Nas X’s courageous evolution to become the person he is today

Lil Nas X outdoor campaign

New York-based global fashion house Coach brings “Courage to Be Real” to London, launching a 3D animated film starring global Coach ambassador Lil Nas X.

Courage to Be Real is Coach’s mission and the message about embracing all aspects of who you are with confidence—and inspiring others to express themselves authentically, too. 

Premiering on Piccadilly Lights in London, the campaign tells the story of Lil Nas X’s courageous evolution to become the person he is today, and the obstacles he overcame along the journey. In the campaign, he moves through doors that represent the struggles he has faced in life—from fear, and self-doubt, to judgment from others. The sequence concludes with Lil Nas X looking over Piccadilly Circus whilst performing, inspiring the world to transcend their limits and express all aspects of who they are.

To bring the animation to life, Coach leveraged Ocean’s DeepScreen™ 3D technology to create an illusion of Lil Nas X moving towards the viewer and out of the screen, transcending his digital world. 

Situated in the heart of London’s West End, the world-famous Piccadilly Lights is the largest advertising display in Europe and will run the campaign for 24 hours a day, with the 3D full-screen takeover appearing once an hour, from November 7 to 13.

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