TVS targets Gen Z with metro branding for new TVS NTORQ 125
By Bhawana Anand - September 30, 2019
The brand taps close to 2.2 lakh passengers per day with single station branding
TVS Motor Company leverages the location optimisation feature offered by the OOH medium to promote its new TVS NTORQ 125. Recently launched vehicle is claimed to be the India’s first Bluetooth connected scooter is meant for Gen Z which always prefers to go with new age features packed utilities, hence to target them without any spillage, the brand has tapped metro stations for the branding aspiring them to pick new TVS NTORQ 125 for travelling.
Spotted by Media4Growth at Rajiv Chowk Metro Station in Delhi, the campaign, located at different locations and sites clearly entices the young passengers especially the new young professionals and college goers from all entries and exits. The various sites showcase the different features of the scooter to spread maximum information about their new addition.
Rajiv Chowk, one of the biggest interchange stations of DMRC catering to 2.2 lakh passengers per day. The station is an interchange station on the Yellow (Samaypur Badli-HUDA City) and Blue (Dwarka-Vaishali- Noida City Centre) Lines.
For more updates, subscribe to media4growth newsletter - Click here