Campaigns
TVS targets Gen Z with metro branding for new TVS NTORQ 125
The brand taps close to 2.2 lakh passengers per day with single station branding
TVS Motor Company leverages the location optimisation feature offered by the OOH medium to promote its new TVS NTORQ 125. Recently launched vehicle is claimed to be the India’s first Bluetooth connected scooter is meant for Gen Z which always prefers to go with new age features packed utilities, hence to target them without any spillage, the brand has tapped metro stations for the branding aspiring them to pick new TVS NTORQ 125 for travelling.
Spotted by Media4Growth at Rajiv Chowk Metro Station in Delhi, the campaign, located at different locations and sites clearly entices the young passengers especially the new young professionals and college goers from all entries and exits. The various sites showcase the different features of the scooter to spread maximum information about their new addition.
Also read | TVS Ntorq 125 ‘Bumblebee’ transformer races ahead
Rajiv Chowk, one of the biggest interchange stations of DMRC catering to 2.2 lakh passengers per day. The station is an interchange station on the Yellow (Samaypur Badli-HUDA City) and Blue (Dwarka-Vaishali- Noida City Centre) Lines.
For more updates, subscribe to media4growth newsletter – Click here
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
Mark Boidman of Solomon Partners and Barry Frey of the DPAA global trade body to speak at WOO congress in Mexico
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
It’s Spotlight takes over digital screens at CP.67 mall, Mohali
DCMS and The Together Coalition join forces to mark victory on Europe Day
Puma becomes PVMA for PV Sindhu
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
Signpost India Limited launches Dharampeth One in Nagpur
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Platinum Outdoor creates a blooming spectacle for Mia by Tanishq’s Flora Collection
From a pink-themed parking zone with hand-painted murals to branded boom barriers and frisking booths, every touchpoint was crafted to...
Mother Dairy brings summer chill to the streets with OOH campaign
The campaign is executed by ideacafe.agency
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
This experience is executed in collaboration with Platinum Outdoor
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
The campaign is executed by Ideacafe.agency
Tanishq unveils ‘Kundan Stories’ with India’s tallest holo-projection
This campaign is done in collaboration with Laqshya Media Group
AD&VI DOOH network inaugurated at Anand Vihar Railway Terminal
The project was inaugurated by M. Paramasivam, Executive Director of Punjab National Bank (PNB) in the presence of senior Railway...
Burger King’s DOOH innovation for Korean Spicy Fest
The campaign is executed by Khushi Advertising
VCCP and Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads
‘Road Happy’ is an Ocean Outdoor digital creative competition winner
Srishti Communications launches DOOH media network at TIDEL Park Chennai
Legacy IT campus becomes home to premium outdoor and indoor digital advertising formats
DoohClick and AdMobilize partner to deliver smarter OOH campaigns
The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance...
