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Royal Challenge Packaged Drinking Water unveils large anamorphic 3D displays of Virat Kohli

By M4G Bureau - November 07, 2023

On the occasion of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar.

Amidst the cricket season's spellbinding hold on cricket enthusiasts, get ready to '#CHOOSEBOLD' and dive into a world of cricketing brilliance, artistry, and unbridled enthusiasm. Royal Challenge Packaged Drinking Water has unveiled what is arguably the country’s largest freestanding 3D Anamorphic Hoardings in Mumbai and Hyderabad. In celebration of the incredible performance of the Indian cricket team, Royal Challenge has launched a series of exciting Anamorphic 3D displays across the country.

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Further, in a tribute to the ‘Naya Sher’, Virat Kohli on the eve of his 35th birthday, the brand has also dedicated space to artists by unveiling a breathtaking Graffiti display featuring him in all his glory illuminating the streets of Thane, Nagpur, Nasik, Secunderabad and Warangal. 

Ruchira Jaitly, Chief Marketing Officer, Diageo India said “We are immensely excited to showcase the fusion of innovation and artistry through an anamorphic display and graffiti art featuring Virat Kohli, an exceptional cricketer known for his bold choices. Royal Challenge Packaged Drinking Water believes in truly choosing bold and this installation is a testament of it! It is the largest freestanding anamorphic installation in the country so far. This innovation not only sets us apart but also reflects our brand's spirit and we're thrilled to share it with the world, inviting everyone to experience it."

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Varun Koorichh, Vice President Marketing at Diageo India, said “The unveiling of Royal Challenge Packaged drinking water’s anamorphic display and graffiti art featuring Virat Kohli is a testament to our commitment to pushing the limits of technology and artistic expression. We are also proud that this is now the country’s largest freestanding anamorphic installation, reflecting our values of Choosing Bold in every moment. This aligns seamlessly with the cricket season, offering a unique opportunity for fans and cricket enthusiasts to immerse themselves in the true magic of cricket.”

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The anamorphic installation was ideated and executed in partnership with Swordfish Events & entertainment. Speaking about the same, Roshan Netalkar, Managing Director, Swordfish Events & Entertainment said, "At Swordfish, we always believe in the usage of immersive technology for storytelling. The opportunity presented itself with an iconic brand like Royal Challenge and its brand Ambassador Virat Kohli as a part of the World Cup campaign with the largest free-standing anamorphic installation in the country so far, in two cities - Mumbai and Hyderabad simultaneously. These installations stand 30ft tall and 75ft in length and was conceptualised and executed in record time.".

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