Brand Rambandhu pickle has gone all out on the OOH space in Maharashtra with Madhuri Dixit-Nene as their brand ambassador. The brand tied up with Saurabh Publicity for the planning and execution of the OOH promotions, which figure prominently in the first phase of the campaign that began from August 21, 2021.

With maximum OOH media covered and star value to boot, the brand manages to make a splash and capture mass attention.

The campaign has been rolled out using 250+ hoardings & unipoles, 150+ bus shelter media in major cities like Pune, Nagpur & Aurangabad, along with city bus branding in Kolhapur (KMT), 10+ local train branding in Mumbai city, and LED Walls in Nashik City, among others.

The duration of this campaign is 40 days and it will be followed by the Diwali campaign.