Professional female mountaineers take charge for Skechers’ OOH campaign installation
By M4G Bureau - November 19, 2020
The footwear brand, in the activity, has created history by installing the first ever billboard flex by women in association with Street Talk (a Signpost India Company)
Skechers, the global sports and lifestyle brand based in California, teamed up with three professional female mountaineers for an Out-of-Home (OOH) activity in Mumbai. The brand partnered with Street Talk (a Signpost India Company) to execute the campaign.
Further to the TVC launch of their #OriginalsKeepMoving campaign with Skechers D’Lites shoes, keeping in tandem with this thought, the brand conceptualised the activity that has created history and visual D’Lite by installing the first ever billboard flex by women in the country. In India, where activities like these are considered challenging for women, these audacious women are not only changing the paradigm but also inspiring others.
Rahul Vira, CEO, Skechers South Asia, said “Aishwarya Gajanan Ghare, Marishaa Shah and Priyanka Chinchorkar are breaking prototypes beautifully and are signifying contemporary women in a new epitome. The task performed is commendable and resonates with Skechers #OriginalsKeepMoving campaign which promotes that you can debunk the age-old labels to make your own way by pushing yourself beyond the boundaries and stop at nothing.”
Commenting on the collaboration, advance mountaineering graduate from Himalayan Mountaineering Institute, Darjeeling, Aishwarya Gajanan Ghare said, “I am here to convey a message to all those exceptional women out there. Keep moving and get out of your comfort zone and lead the way. Make your own rules and break theones that tie you down. Be original and keep moving.
“Skechers #OrginalsKeepMoving campaign is call for everyone out there to take pride in what they do. I hope it will inspire more and more woman to break the shackles while reaching new territories of opportunities,” said Marishaa Shah, professional mountaineer and a certified Scuba Dive master.
“After Skechers flex installation activity, I feel that every woman has right, might and D’Lite to do every task not done by women before,” said Priyanka Chinchorkar, trained mountaineer with an ‘A’ grade in basic mountaineering course, advance mountaineering course and method of instruction course.
Expressing his view on this trendsetting activity, Hardeep Singh, Vice President – Street Talk (a Signpost India Company) said that “We are always excited to associate with a brand like Skechers India which values interactive thoughts and ideas to communicate and allows us the freedom to widen our imagination. The crux of this campaign lies in promoting the youth of today to push harder and overcome challenges which is also an important part of the ethos of Street Talk India. We are happy to have embarked on an outdoor route to showcase this exceptional concept of Skechers #OrginalsKeepMoving. I also congratulate the team at Street Talk for the unique conceptualisation& smooth execution of the entire activity while adhering to all the safety measures.