Campaigns
Barfi Ice Cream takes the spotlight with Festive OOH Campaign
Barfi Ice Cream is a product collaboration between Hocco Ice Creams and Haldiram’s
Adding sweetness to the festive season, Haldiram’s and HOCCO have come together to launch their collaborative product — Barfi Ice Cream — through a vibrant and eye-catching OOH campaign. The campaign captures the joyful essence of the festive period, blending nostalgia and indulgence in one delicious offering.
Strategically placed in Delhi, the creative stands out with its bright visuals and celebratory theme, instantly drawing the attention of commuters. The display reflects the shared spirit of both brands — the legacy and traditional taste of Haldiram’s fused with HOCCO’s youthful, refreshing vibe.
The OOH campaign not only celebrates the product launch but also aims to connect emotionally with audiences who associate festivals with sweetness, togetherness, and indulgence. As the tagline #CoolerTogether suggests, the campaign invites everyone to embrace festive joy with a cool twist — a perfect blend of classic Indian flavour and modern creativity.
AUGUST 2025
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