Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.
Kinetic India found unique ways to sensitise cigarette smokers in Delhi, Mumbai & Pune
Mumbai Metro conducted various activities at the Metro stations in Andheri and Ghatkopar to engage large audiences
Street Talk Connect executed the OOH campaign in Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad, Baroda, Kolkata, Guwahati and Pune
Span Communications designed and executed the multi-city campaign
Pathfinder organised the onground activity over four weekends at parks and hangout areas in Delhi and Mumbai
Posterscope has executed the campaign in Kolkata
Havas Media Active planned and executed the brand's OOH campaign in 8 cities
TDI International has executed the transit media campaign
Crossroads, a unit of IKON, has executed the brand campaign in Mumbai