Oxigen Wallet promotes Masters Champion League (MCL) in the outdoors

As the official sponsor of the recently-held Masters Champion League, payment and money transfer provider Oxigen Wallet went on an extensive OOH practice to promote the league using some traditional OOH formats. The campaign ran in all major Indian cities such as Delhi, Kolkata, Mumbai, Bangalore and even Dubai also. The campaign was executed by Brite Outdoor Pvt Ltd. and released as the pretext of the series of play-offs that were held in two renowned International cricket stadiums in the United Arab Emirates viz. Sharjah Cricket Association Stadium and Dubai International Cricket Stadium.

The creative of the campaign revolved around the catchline – “The stars foretell a game of glorious uncertainties. It was rolled out at vantage points like Bandra, Jogeshwari, Andheri, Dadar, Goregaon, Juhu, Kandivali, Khar, Malad etc in Mumbai; Chowringhee, kasba-rashbehari Connector, NSC Bose Road, Park Circus, Salt Lake etc in Kolkata and points like Mayor Vihar crossing, MG Road and NCR in Delhi. The campaign used formats like hoardings, unipoles and wall wraps.

On becoming the title sponsors of MCL2020, Pramod Saxena, Chairman and Managing Director, Oxigen Services, said, “Enhancing our connect with sports, at an international level, Oxigen is proud to partner with Masters Champions League 2020 as their Title Sponsor. Our love for cricket is as constant as it connects us to the masses in a cricket loving nation like India. With MCL 2020 we will further Oxigen’s global reach, by touching the lives of the NRIs living in the Gulf and other parts of the world, who can fulfil the needs of small payments for their families in India, for money transfers, recharges and utility payments.