Executed by BCC Marcom, the 3-D Holographic technology amplifies the election pitch of Pattali Makkal Katchi (PMK) party
BJP has finally rolled out its OOH election campaign that is visible across key locations of the capital city
The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase
The brand opted for the SUV display at South City Mall along with IPL 2019 trophy
The outdoor concessionaires are yet to receive the final nod for rolling out the party’s OOH publicity campaign
The 3-month programme is designed to deepen brand connect with consumers and retailers via Nukkad Natak and Movie-on-the wheels
Engagement, data & uniformity must for transit growth: Deepak Saluja
90% of transit media printing is on PVC using solvent inks: Vitesh Sharma
Data will drive spends: Shalini Kumar
Transit media is integral to OOH plans
Executed by Ginger Monkey LLP with Sakshi Advertising, the activation turned a baggage carousel into an unexpected showcase for New...
The campaign is executed across New York, Miami and LA in partnership with Uncommon Creative Studio
The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded...
IKEA turns its outdoor advertising into a literal before-and-after, showcasing a picture-perfect room on the front and the everyday clutter...
Executed by RapportWW, Sky and Sky Creative at 32 Redchurch Street in Shoreditch, the campaign turns a street wall into...
Next in OOH Thought Leadership, Stephen Joseph, Group CEO of Ocean Outdoor, shares his perspective on how AI, data and...
Media4Growth presents a new series ‘Lab Testing: The Way Ahead for LED Displays?’ looking at a simple question: should performance...
Introducing OOH Thought Leadership, a new M4G column series bringing sharp perspectives and informed viewpoints from the experts shaping the...
Next in Candid Chats@Backstage OAC 2026, Junaid Shaikh, Managing Director, RoshanSpace Brandcom, speaks about supporting OAC, creating memorable OOH spaces...
In an interview with M4G, Abhinav Nagireddy, Founder and Managing Director, Iconic by One Vision, discusses the company’s growing DOOH...
Bosch, in collaboration with Brand Street Integrated Consultancy Network, took its festive presence onto Kerala’s backwaters and turned traditional boats...
To participate, consumers simply scan a QR code on the hoarding, enter an IGP WhatsApp chatbot, answer a few playful...
Infinity Cars uses premium street-level OOH to put BMW in front of audiences across Vidhan Bhavan and Nariman Point in...
Ahead of Raksha Bandhan, Swiggy takes sibling teasing to the streets with a playful OOH execution that turns an everyday...
From audience-led planning and transit-focused media selection to executing 4,500+ sites across 25 cities, Narhari Rao, CBO, Say It Loud...